Williston Weaves: A Design-Forward Showroom for Trade Professionals

Since its founding in 1992, Williston Weaves has served as a trusted destination exclusively for design professionals seeking refined, full-service flooring solutions. Located in Needham, their showroom combines the ambiance of a creative workshop with the sophistication of a curated gallery, providing a setting where clients can explore materials in a relaxed, brand-neutral environment.

The skilled team of Marcia Smith, Andrew Neave, Susan Karofsky, and Robert Reed bring passion and energy to each project, ensuring an efficient and enjoyable experience for every client. 

“From the outset, we envisioned the space as both a workshop and a showroom,” says Andrew. The design-centric approach is evident throughout, inviting designers to experience materials by color, texture, and pattern rather than by brand.

A Transformable Space for Design Discovery

Flexibility defines the Williston Weaves showroom, where nearly every piece of furniture is movable, allowing for constant reconfiguration. This transformable layout means that every visit to the showroom can be tailored to suit specific projects, displays, or special events, offering a fresh perspective each time.

A Focus on Design Through Private Label Curation

Williston Weaves stands apart with its exclusive use of private labels, allowing designers to engage directly with materials without the influence of branding. This intentional approach encourages a “zen-inspired” experience, where clients feel free to immerse themselves in samples organized thoughtfully by color, texture, and pattern.

“Our clients appreciate the ease of the layout and the way it allows for more efficient shopping,” notes Susan. “You’re not digging through hangers or sifting through products—it’s streamlined, user-friendly, and designed to make the experience intuitive.”

An Open Workshop and Library: A Hub for Creativity

Behind a thoughtfully curated wall of artwork lies an open workshop and library, a space where designers can collaborate, research, and find inspiration. What was once hidden has now been brought into view, establishing a central hub for creativity that combines reference materials with a space for open dialogue. This approach enriches the design process, offering an environment where ideas can flourish.

A Team-Centric Approach to Client Service

Williston Weaves is powered by a dynamic team that brings a wealth of knowledge and a collaborative spirit to every client interaction. “Our team approach works great for us, and works beautifully for the client,” says Marcia. 

Each member contributes a unique expertise, creating a well-rounded experience for clients. If one team member is unavailable, others step in seamlessly, ensuring continuity and a high level of service. Robert, who oversees logistics, brings precision and operational expertise to the team. Marcia’s background in interior design provides insight from her years with renowned Boston designers, while Andrew’s experience in theater, apparel, and textile design infuses artistry into the client experience. Susan handles inventory and the showroom’s memory archive, a role that draws on her deep knowledge of past projects and client preferences. Together, they form a cohesive support system that designers can depend on.

A Partner in Every Project

The Williston Weaves team’s commitment extends beyond selling a product; they aim to enhance each project by recommending rugs and carpeting that perfectly align with clients’ functional and aesthetic needs. By asking insightful questions about a space’s purpose, expected traffic, and lifestyle factors like the presence of children or pets, the team ensures that each recommendation is well-suited to its environment.

This commitment to customer service sets Williston Weaves apart as a partner in the design journey, guiding clients toward informed, personalized selections that elevate their projects.

Inspiring and Educating Through Events

Williston Weaves is also a space for education, with events such as “lunch and learns” bringing designers together to explore innovations and trends in flooring and beyond. These events encourage creativity and shared learning, keeping both the team and their clients at the forefront of industry developments.

“These gatherings are more than learning sessions; they’re opportunities to connect with trends in fashion and design,” says Marcia. “They’re a way for us—and our designers—to stay aware of what’s current and explore how those ideas translate into flooring solutions.”

A Vision for the Future

As Williston Weaves continues to evolve, the showroom remains an essential resource for designers seeking high-quality, design-focused carpets and rugs. Through innovative displays, a wealth of expert knowledge, and an unwavering dedication to the client experience, Williston Weaves has solidified its reputation as a premier destination in the flooring world. Whether through flexible design, collaborative workshops, or educational events, Williston Weaves ensures that each client leaves inspired, informed, and supported in their design journey.

To learn more or schedule an appointment at the showroom, visit www.willistonweaves.com.